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Tuesday, October 24, 2017
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Print Media

Print advertising in India is an established, proven method of communicating an advertiser's message. Whether through one of the major daily newspapers, magazine, direct mail campaign, or even on the back of a supermarket receipt, India will normally see some kind of print advertising every day. One of the strengths of this form of advertising is its highly targeted nature; for instance, holiday packages will be advertised in the travel section of a newspaper and consumers who have bought a certain type of product may be sent similar offers by mail.

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