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Tuesday, October 24, 2017
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Television Advertising

Television advertising in India is the most well recognized form of commercial communication, offering advertisers a comprehensive reach to most Indian households. Advertising on television gives organizations the ability to employ messages targeting the senses of sight, motion and sound - allowing for an increased emotional response. TV advertising can also be targeted internationally, nationally or regionally, across both pay TV and free to air channels.

 

Radio Advertising
Radio advertising in India offers a good level of reach, with most Indian’s regular listeners to one of the many radio stations on air. The frequency at which at ads are played is normally quite high, and a catchy jingle in an advertisement is likely to stick in a listeners head. The variety of stations allows for targeting by listener demographic; information of this kind is available from any of the major radio networks.

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